Don’t make these 7 mistakes News blogs and entertainment blogs are Making In Nigeria

Many Nigerians want to make money over the internet like Linda Ikeji. But too many bloggers and online content owners are making grave errors that are hindering them from becoming the online marketing heroes that they desire to become.

top 7 Nigerian blog mistakes
top 7 Nigerian blog mistakes

In this post, I will show you the most common errors that bloggers in Nigeria are making and what you can do to avoid them.

The Top 7 Mistakes News Blogs, Entertainment blog, and Website are making (Nigeria case study)

  1. Not Breaking the News: The common trend with bloggers is to wait for another authority blog to write about a piece of content, then, they follow. This is not smart. I wonder why bloggers do this anyway. For sure, there is another blogger who is going to write on an industry new development if you don’t. What do you think will happen to his post, as against yours? Many people will throng to his blog to read the “breaking news.” and yours that comes after will only be the alternative at most anyway.

    If you own a news or entertainment blog in Nigeria, then your problem is compounded by the numerous blogs out there who are hungry for stories. People who keep scouting for content! I doubt you can make an impact in your niche if you are not breaking the news. The key thing is for you to drop new development earlier than any other blogger. Take this post on google’s introduction of 2 new link attributes, for instance, is a good news breaker or breaking news because shortly after Google made the announcement on Twitter, I broke the news on our blog explaining the implications.
  2. Breaking Headlines Instead of Breaking news: It is a good strategy to arouse the desire of readers by dropping a punch headline, after all, we all love news right? Some content creators tend to take it to the extreme by breaking headlines instead of breaking the news. When you are merely lying just to arouse the curiosity of readers with “punch” headlines, it will make the reader to lost confidence in your blog. I have blacklisted several blogs because of such practices myself.

Remedy: Stay fresh, always scout for new content. If you own a news blog, You can create an eye witness forum for visitors to report live unfolding events in their areas.
If you own an entertainment blog, keeping taps with celebrities wouldn’t be a bad idea. Your goal should be to get to the information before anyone else.

A blogger
blogger lady typing on the computer

3. Hoping to generate quick Money: Blogging can pay your bills when you consistently satisfy your readers desires, that is when you continually give them what they are intersted in reading. However, starting a blog one week and hoping you will buy a Benz the next week from your blog proceeds is a no, No. In one research, that survey over a dozen experts, it was confirmed that this was the biggest mistake of bloggers: expecting quick money from their blog. This is not an ingenuine expectation, but know that blogs don’t instantly generate cash for the blogger.

Remedy: Focus on writing awesome and helpful post articles. That is the only guarantee for regular visits and continued patronage of your business. Perhaps with a little optimization to add. Again, don’t expect your blog will buy you a Ferrari in a matter of weeks.

4. Plagiarism: Some Nigerians buy a domain name, pay for a new blog to be developed and hosted only to be uploading “copy, copy”(plagiarized) contents on it. My friend, if you have such motifs to start a blog, please jettison it immediately. Why? Because the few visitors you get will know you for a cheat, then worse, google will discover your sharp practice and penalize your site. 

Remedy: Blog in a niche that you are interested in and you are knowledgeable about. That way, you won’t be blindly lifting other bloggers’ content and implementing to your blog.

Avoid Plagiarism
  • 5. Not Writing for the Audience: Blogging is about providing relevant information to the people looking for it. If you are operating a news blog for instance, the visitor is interested in visiting your blog to get the jist about the most recent happening maybe in the legislative house, sports or the like. A food blogger should write about recipes, cuisine guide, and things like that… Writing entertainment blog posts without pictures or maybe even tweets or instagram posts of the celebrities, you are talking about will be boring. You must resist the temptation of using complex english and technical jargon to avoid confusing your readers.

    Remedy: Always write your blog post with the reader in mind. Refrain from complex terms that will be difficult for the reader to understand. Consider increasing text font so that it can be legible by people with sight defects.

  • 6. SEO issues: poor implementation of on-page SEO like missing image tags, title, heading, keyword stuffing etc. In addition to/or off-page and technical SEO factors like sitemap, structured data etc will affect negatively your blog’s chances for success. A blog with proper SEO implementation appears prominently in google and receives higher amount of visits than a blog whose SEO is not properly done.

    Remedy: Conduct regular SEO audits on your blog. I always advise people to subscribe to a newsletter that is an authoritative sourceYou can join mine for free to learn useful SEO tricks and updates that they can implement on their website or blog. This article is your best start it hiighlights the best SEO blogs that are teaching SEO.

  • 7. Hosting on slow Servers (hosting company): Hosting on a fast loading host has been overlooked by many Nigerian blogs. My good friend, the connection speed and site up-time will mean your visitors either stay, or bounce off and switch to your competitors’ instead. A site with fast loading speed also has a reduced bounce rate. Speed is a critical factor today especially considering that internet users today have a short attention span. Further read on hosting
  • Remedy: Host your blog on a server host with fast connectivity, and low downtime rate (i.e number of hours it undergoes site maintenance) like Bluehost. A server host with less than 99% uptime rate will contribute to you losing visitors. You can investigate site speed from google page speed insights.


    Blogging as a part-time or full-time job is fun and it pays a lot of money. If you avoid these common mistakes that bloggers make, you will be well on your way to achieving good results. Just follow the tips provided in this post and other guides that are there on deanalyst’s blog.

    If you benefited from this post, kindly share with your friend who is keen about blogging or is intending to start a blog.
    Your turn, u think there is a common blogging mistake that I didn’t mention, put it in the comments box

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